Improved Search Engine Placement Secrets

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Improved Search Engine Placement Secrets
- by Mark Abrahams

(c) Mark Abrahams - All Rights Reserved
http://www.internetaffiliatemarketingsecrets.com
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When you develop your website do you stare into space? Do
you keep on reading different forums and search engine
ranking newsletters with different tricks to get to the top
and wonder what steps you need to take to get it ranked
well in search engines? It takes at least six months or
more to get good rankings, but well worth the effort in the
long run for all the free traffic you will get. Getting
rankings in Yahoo and MSN takes much quicker a month to two
while getting good rankings in Google can take up to 9
months for a brand new site with the Google sandbox.

Choose a good niche and do your keywords research to choose
keywords without too much competition that will get good
traffic. You can use the Overture search suggestion tool
and the Wordtracker tool. Wordtracker has good guidelines
for selecting keywords without too much competition. Follow
these and select your main traffic keyword(2 to 3 words in
length recommended) that you will optimize your home page
for. You need to draw up a list of keywords preferably 2 to
4 keywords in length that will represent your main content
of your website. Design each page of content based on these
keywords, but remember to design the content for humans and
not for search engines.

Your on page factors account for only about 10% of your
search engine rankings. The title carries the most
significance in your ranking. Use the key words in the
title and keep it short 4 to 7 words and only target one
set of key words in each title. The heading carries the
next most significance and use your keywords in here. Use
your keywords in the body of the web page 2 to 3 times. You
can also place keywords once in the comment tags and the
alt tags of the image tag.

Your off page factors account for about 90% of your search
engine optimization. This mainly consists of getting
quality back links to your website and you can use several
ways to do this.

Get listed in the two most important directories on the web
Yahoo and Open Directory. Google even mentions on their
site that a link from these two websites constitutes as a
vote of quality as in
http://www.google.com/webmasters/guidelines.html. This
definitely helps new websites trying to break out of the
Google sandbox.

Second tier directories which are important and will also
help your search engine rankings since these still contain
a quality directory trusted by search engines. These
include Best Of The Web, Business.com, MSN BCentral and
Gimpsy.

A few third tier directories that will help your rankings
in Yahoo and MSN, but these will not boost your Google
search engine rankings. I suggest you submit to a few of
these.

You can write your way using articles to the top of search
engines. Submit your polished article to the article
directories and get good quality back links. Make sure that
you place your anchor text in the title of your link for
your keywords. You can write a good article with the
following tips. Think of an attention grabbing headline,
write your introduction and conclusion first, list your
main points of your articles with bullet points and expand
on these.

Do a search on Google for the top websites for your related
niche and get the top 50 websites linking to you excluding
your competitors. Topical links will boost your search
engine rankings while unrelated links will not help.

Do a newsworthy press release to obtain free publicity and
get good quality links pointing to your website. Include
your anchor text for your keywords in your link to your
website, follow the press release format and avoid sales
and promotion. Based on my research PRweb comes highly
recommended as a paid option while pr.com, prleap.com and
free-press-release.com comes recommended as good free
options.

Once you start doing the above activities on a daily basis
your search engine rankings will improve. Search engine
optimization takes at least 6 months for a new site before
you start seeing good results. Usually you see results much
quicker in MSN and Yahoo, but Google takes much longer.

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improved search engine placement

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Why do some people know the magic formula
for building profitable sites?

Mark Abrahams has created the ultimate blog with
secrets to generate multiple streams of internet
income.

FREE Details:
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