The Two Most Powerful Ways To Market Your Product Online

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Corey Rudl's 4 Lesson's on Internet Business
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Welcome to Lesson #2 of the exclusive "Corey Rudl's 4 Lessons
on Internet Business!"

Today, I want to show you two of the MOST POWERFUL techniques
that you can use to market your product or service online!

The first is referred to as a "portal web site" and the
second is referred to as a "sales web site."

APPROACH #1: THE PORTAL WEB SITE

If you run a portal web site, your goal is to GET AS
MANY VISITORS TO YOUR WEB SITE AS POSSIBLE by giving them
something special(and often free). You might provide free
tips, content, software, entertainment... there are
countless possibilities!

Hotmail.com offers free e-mail, Yahoo! gives away search
information, financial portals provide instant financial
news, etc.

You can attract traffic the same way by offering visitors
to your web site something they can't get anywhere else...
and by giving it to them FREE!

Then, once you have high volumes of traffic visiting your
web site each day, you can CONVERT YOUR TRAFFIC INTO COLD
HARD CASH by selling advertising space or offering products
or services.

This is a great way to turn traffic into money, even if
you do not have anything to sell! The TRAFFIC itself
becomes your ASSET!

APPROACH #2: THE SALES WEB SITE

The other approach to making money from your web site
involves directly offering a product or service for sale
-- either right away or at some later point in time.

For example, you can offer a product or service, or provide
free information designed to lure people to another page where
you have a product available.

This is the most popular way of making money online because:

1) It's easy to do when you use the right techniques.
2) You can begin making money almost overnight.

Just about everyone decides to set up their web site with the
intention of selling a product or service first, because they do
not have the time and/or the money that is required to develop a
portal web site.

Besides, there are some pretty significant advantages to
selling a product online!

SEVEN PROFITABLE ADVANTAGES TO SELLING A PRODUCT
OR SERVICE ONLINE:

#1 -- 100% HANDS-FREE AUTOMATION! Your online business can
be easily automated so that it demands very little of
your time and attention.

#2 -- YOU CAN WORK AT YOUR OWN PACE! Be your own boss, make
your own decisions, and pocket 100% of the profits you
make instead of running yourself ragged for someone else!

#3 -- LOWER LEAD COSTS! The expense of getting new customers
is a fraction of what it costs using traditional media.
(For example, it costs $34,152 for a one-page ad in "Car
and Driver" magazine -- PER MONTH! Online, it costs you
nothing!)

#4 -- NO STAFFING COSTS! Your products and services are
available 24 hours a day without the need for staff
or a retail location.

#5 -- ACCESS TO MORE CUSTOMERS! You can attract a broad
customer base from around the world while spending
very little on advertising.

#6 -- TEST FOR GUARANTEED SUCCESS! It is easy to learn
what your customers want... and with this valuable
information, you can easily MAXIMIZE YOUR PROFITS by
adjusting your web site to reflect your market's
interests and needs.

#7 -- LOW RISK! Testing new ideas, new products, and new
sales copy costs you virtually nothing!

... and the list goes on! I could literally fill an entire
book with comments like these.

But really, the best part is that I NEVER have to be there!

When you sell a product or service online, your
entire business can run AUTOMATICALLY -- giving
you 100% hands-freedom to relax on the beach...
spend more time with your family... or start a
brand new business!

If you are interested in learning more about how you can
start profiting from either your own Portal or Sales
web site, then I highly recommend checking out...

Here I reveal techniques and strategies that I could never
fit in this short e-mail.

All the best,

Corey Rudl
Internet Marketing Center



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